Optimization report help
HTML size
Page size matters because search engines limit size of a cached page. For example, Google will only cache a full page if the size of its HTML is less than 101 Kb (images and external scripts are not included). Yahoo! caches text of up to 500 Kb per page. This means if your HTML page is too large, search engines will not cache the full page, and only the top part of the text will be searchable.
Last modified
This attribute shows how old the document is. It is taken from the server response to HTTP request. You can see if your page has been updated lately.
Same color text and background
If the color of the text on a page is close to the background color, the text becomes almost invisible. As a rule, this technique is employed to populate a page with keywords without damaging its design. Since it is considered as spam by most search engines, we suggest that you do not try it. NOTE: If a text of the same color as the background is found on the analyzed page, hover cursor on the parameter value (in our case - Yes) to see a floating hint for the improper text and tag.
Tiny text
If a page uses Cascading Style Sheets and there are fonts smaller than 4 pixels, they are reported as tiny texts. Most search engines consider tiny texts as an abusive practice - this is why you should avoid using them. NOTE: If the instance of tiny text is found on the analyzed page, hover cursor on the parameter value (in our case - Yes) to see a floating hint for the improper text and tag.
Immediate keyword repeats
The same keyword repeated one after the other a few times, for example air tickets on-line, air tickets, air tickets, air tickets, air tickets in Hong Kong is a questionable trick. For this example, there will be three repetitions reported, because the keyword was placed three times in a row after it was used first. Such repetitions are considered as spam by most search engines.
Controls
If the page has HTML tags (HTML only, not other scripts) that create controls, it will be mentioned in the report. Try to avoid too many controls on your page, especially in the top area, since it may decrease your keyword prominence and result in low rankings.
Frames
Frames use is reported here. Not all search engines support frames, i.e. can follow from a frameset page to content frames and index texts. If your website consists of frames, and you cannot redesign it, you can solve this problem by putting the content of an optimized page with links to other pages into a HTML tag.
External and Internal JavaScript
If there is a Script tag with a link to a JavaScript external file on the page, it will be mentioned under 'External JavaScript'.
Embedded (internal) JavaScript representing the full content of the SCRIPT tag will be reported here as internal JavaScript use. Do not use too many embedded scripts on the page, because your keyword prominence will be reduced, and thus your page will be ranked lower on search engines. We advise putting the script in an external file or move it as close to the closing Body tag as possible.
External and Internal VBScript
If an external VB Script file is referenced from the page, it will be mentioned under 'External VBScript'.
Detected internal VBScript within the SCRIPT tag will be reported as Internal VBScript use. Please note that excessive use of scripts in the top area of the page dilute keyword prominence and therefore affect your rankings. Put the script in an external file or move it as close to the closing Body tag as possible.
File robots.txt allows spidering
Robots.txt is a text file placed in the root directory of a website to tell robots on how to spider the website. Only robots that comply with the Robots Exclusion Standard will read and obey the commands in this file. Robots.txt is often used to prevent robots from visiting some pages and subdirectories not intended for public use. However, if you want search engine robots to spider your site, there should not be disallowing commands included within this file for all or particular search engine robots.
area
Each HTML document should have a HEAD tag at the beginning of each document. The information contained inside the head tag (...) describes the document, but it doesn't show up on the page returned to the browser. The Title tag and meta tags are found inside the Head tag.
tag
Syntax: Web Page Title
An HTML tag within the Head tag is used to define the title of a Web page. The content of the Title tag is displayed by browsers on the Title bar located at the top of the browser window. Search engines use the Title tag to provide a link to the site matching the user's query. The text in the Title tag is one of the most important factors influencing search engine ranking algorithms. By populating your most important keywords in the Title tag, you dramatically increase the search engine ranking of the page for those keywords.
Stop Words
To save space and speed up searching, some search engines exclude common words from their index, therefore these words are ignored when searches are carried out.
'The', 'or', 'in', 'it' are examples of such words. These words are known as "stop words." To make your pages search engine-friendly, you should avoid using stop words in the most important areas of your page like title, meta tags, headings, alternative image attributes, anchor names, etc.
Besides, stop words have no contextual meaning - using them in short areas such as a title, headings, and anchor texts will reduce weight, prominence and the frequency of keywords.
Keyword frequency
Frequency is the number of times your keyword is used in the analyzed area of the page.
Example: If the page's first heading is 'Get the best XYZ services provided by XYZ Company', frequency of keyword 'XYZ' in the heading will be two. Frequency relates only to the exact matches of a keyword. Therefore, frequency of key phrase 'XYZ services' will be one, because as exact match, this keyword is used only once.
Search engines use frequency as a measure of keyword importance.
Search engines rate pages with more keywords as more relevant results, and score them higher. However, you should not use too many keywords, since most search engines will penalize you for this practice for being seen as an attempt to artificially inflate rankings.
Keyword weight (density)
Keyword weight is a measure of how often a keyword is found in a specific area of the Web page like a title, heading, anchor name, visible text, etc. Unlike keyword frequency, which is just a count, keyword weight is a ratio.
Keyword weight will depend on the type of keyword, that is if the keyword is a single word or phrase. If the keyword includes two or more words, for example, 'XYZ services', every word in the key phrase (i.e. both 'XYZ' and 'services') contributes to the weight ratio in the weight formula, and not as one keyword ('XYZ services').
Keyword weight is calculated as the number of words in the key phrase multiplied by frequency and divided by the total number of words (including the keyword).
Example: The title of a Web page is 'Get Best XYZ Services'. Keyword weight for 'XYZ services' is 2*1/4*100%=50%. If you reduce the number of words in the title by removing the word 'get', so the title becomes 'Best XYZ Services', than the keyword weight will be larger: 2*1/3*100%=67%. Finally, if you only keep 'XYZ Services' in the title, the keyword weight will become 100% -- 2*1/2*100%.
So, to increase the keyword weight, you should either add some more keywords or reduce the number of words in the page area. The proportion of the keywords to all words will become larger, so will the keyword weight.
Many search engines calculate keyword weight when they rank pages for a particular keyword. Normally, high keyword weight tell search engines that the keyword is extremely important in the text; however, a weight that is too high can make search engines suspect you of spamming and they will penalize your website's rankings.
Keyword Prominence
Prominence is another measure of keyword importance that relates to the proximity of a keyword to the beginning of the analyzed page area. Being the keyword that is used at the beginning of the Title, Heading, or on top of the visible text of the page is considered more important than other words. Prominence is a ratio that is calculated separately for each important page area such as a title, headings, visible text, anchor tags, etc.
HTML pages are written in a document-like fashion. The most important items of a document's visible text are placed at the top, and their importance is gradually reduced towards the bottom. This idea can be also applied to keyword prominence. Normally, the closer a keyword to the top of a page and to the beginning of a sentence, the higher its prominence is. However, search engines also check if the keyword is present in the middle and at the bottom of the page, so you should place some keywords there too.
The prominence formula takes the following factors into account:
1) Keyword positions in the area,
2) Number of words in the keyword, and
3) Total number of words in the area.
100% prominence is given to a keyword or keyphrase that appears at the beginning of the analyzed page area.
Example 1: Let's take the page title 'Daily horoscopes on your desktop' and analyze prominence of keyphrase 'daily horoscopes'. The title word order will be: 'Keyword1, keyword2, word3, word4, word5'. Prominence will be 100% here as the keyphrase is present at the beginning of the sentence.
The keyword/keyphrase in the middle of the analyzed area will have 50% prominence.
Example 2: The anchor name is 'Find here the daily horoscope for your sign'. The keyword prominence of the phrase 'daily horoscope' in this case will be 50% as the keyphrase is located in the middle of the sentence -- 'Word1, word2, word3, keyword4, keyword5, word6, word7, word8'.
As a keyword appears farther back in the area, its prominence will be counted from zero and it will depend on how close to the end it is. If the keyword appears at the end of the area, its prominence will be close to 0%. If the keyword appears at the beginning of the area and then is repeated in the middle or at the end, its prominence will be 100% because prominence of the fist used keyword prevails over the repeated keywords.
META Description
Syntax:
This is a Meta tag that provides a brief description of a Web page. It is important the description clearly describes the purpose of the page. The importance of the Description tag as an element of the ranking algorithm has decreased significantly over years, but there are still search engines that support this tag. They log descriptions of the indexed pages and often display them with the Title in their results.
The length of a displayed description varies per search engine. Therefore you should place the most important keywords at the beginning of the first sentence -- this will guarantee that both users and search engines will see the most important information about your site.
META Keywords
Syntax:
This is Meta tag that lists the words or phrases about the contents of the Web page. This tag provides some additional text for crawler-based search engines. However because of frequent attempts to abuse their system, most search engines ignore this tag. Please note that none of the major crawler-based search engines except Inktomi provide support for the Keywords Meta tag.
Similar to the description tag, there is a limit in the number of captured characters in Keywords meta tag. Ensure you've chosen keywords that are relevant to the content of your site. Avoid repetitions as search engines can penalize your rankings. Move the most important keywords to the beginning to increase their prominence.
META Refresh
Syntax:
This HTML META tag also belongs in the Head tag of your HTML page.
The META Refresh tag is often used as a way to redirect the viewer to another Web page or refresh the content of the viewed page after a specified number of seconds. The META Refresh tag is also sometimes used as a doorway page optimized for a certain search engine, which is accessed first by users, who then are redirected to the main website. Some search engines discourage the use of this META tag, because it is an opportunity for webmasters to spam search engines with similar pages that all lead to the same page. In addition, this also clutters the search engines databases with irrelevant and multiple versions of the same data. Try to avoid doorways and redirects altogether in your Web building.
META Robots
Syntax:
The robots instructions are normally placed in a robots.txt file that is uploaded to the root directory of a domain. However, if a webmaster does not have access to /robots.txt, then instructions can be placed in the Robots META tag. This tag tells the search engine robots whether a page should be indexed and included in the search engine database and its links followed.
The content of the robots meta tag is a comma separated list that may contain the following commands:
ALL also INDEX,FOLLOW -- there are no restrictions on indexing the page or following links; NONE also NOINDEX,NOFOLLOW -- robots must ignore the page; a combination of INDEX, FOLLOW, NOINDEX, NOFOLLOW -- if you want a search engine robot just to index a page but not to follow links, you should specify 'INDEX,NOFOLLOW', if you want it to follow links without indexing the page, you should instruct robots as 'NOINDEX,FOLLOW'.
The purpose of the check done by Web CEO is to ensure there are no commands that might prevent search engine robots from indexing a page and following links. For that reason, 'ALL' or 'INDEX, FOLLOW' are commands expected in this tag.
area
The body tag indentifies the beginning of the main section of your Web page, the main content area. The whole of the Web page is designed between the opening and closing body tag. (...) including all images, links, text, headings, paragraphs, and forms.
The recommendations on how to use keywords in the BODY tag are the same as in other important areas. Your primary keywords should be placed at the top of your body tag (first paragraph) and as close to the beginning of a sentence as possible. Do not forget to use them again in each paragraph. Keywords should not be repeated one after another. For search engines that check keyword presence at the bottom of the body tag, you should use your most important keywords within the last paragraph from the closing body tag.
Visible text
The content of the Body tag includes both visible and invisible text. The term 'Visible text' refers to the portion that is displayed by the browser. The visible text analyzed by Web CEO is all within the Body tag but exclude HTML Comments (invisible) and ALT Tags (partially visible).
Extra emphasis by search engines is put on keywords when you underline them or make them bold, thus helping higher rankings for these keywords.
First heading on the page (H1-H6)
Syntax:
It is important the keyword is present in the very first heading tag on the page regardless of its type. If the keyword is also used as a first word, you will raise its prominence.
All headings
There are standard rules for the structure of HTML pages. They are written in a document-like fashion. In a document, you start with the title, then a major heading that usually describes the main purpose of the section. Subheadings highlight the key points of each subsection. Many search engines rank the words found in headings higher than the words found in the text of the document. Some search engines incorporate keywords by looking at all the heading tags on a page.
Links
Syntax: keyword
Anchor tags on the page can also have keyword-rich text as anchor names. This text can be important to some search engines and therefore also for the rankings of the destination pages. Create anchored links with keywords in them to link pages of your website.
Text in links including ALTs
Syntax:
)
Images like buttons, banners, etc. may include Alt attributes as a text comment describing the graphic image. If this image has been used as a hyperlink, the Alt attribute is interpreted as a link text by some search engines, and the destination page will have a significant boost in rankings for the keyword in the Alt attribute. Use graphic links with keyword-rich Alts to link pages of your website.
ALT image attributes
Syntax:
Optimization of Alt image attributes gives you another opportunity to use keywords. It is advantageous if the page is designed with large graphics and very little text. Include the target keyword in at least the first three Alt attributes.
Comments
Syntax:
This tag lets webmasters write notes about the page code, which is only for their guidance and is invisible to the browser. Most search engines do not read the content of this tag, so Comments optimization will not be as helpful as Title optimization. The Comment tags should be populated with keywords only if the design of the Web page does not allow more efficient and search engine-friendly methods.
Keyword in URL
Having keyword in your domain name and / or folder names and file names increases your chances to gain top positions for these keywords. If you aren't a brand-oriented business, it is recommended that you purchase the domain name that contains your keyword. If your keyphrase consists of more than one keyword, the best way to separate them in the URL is with a hyphen "-":
www.my-keyphrase-here.com
If it seems impossible to get such a domain name, or your site is already well established over a keyword-poor domain, attempt to compensate it by using keywords in folder and file names of your site's file system on the server.
Link popularity
This is the number of links from other website pages to your page that search engines are aware of.
Each search engine only lists links embedded on the sites that are preindexed by that particular search engine. So, the presence of certain links in Google's index will not guarantee that Inktomi has also indexed the same sites. Therefore the number of links shown will be different from engine to engine.
In general, the more links that point to your page, the better your page will rank.
However, a large number of links is not the deciding factor that helps your site get to the top of the results pages -- the quality of those links is of greater importance. If a link to your site is placed on a page having very little importance that is this page itself is linked to only a few other pages or none, this kind of link will not improve a page's popularity. The links to your pages should be subject-relevant because theme-based search engines will check the parity of content between referring and referred pages. The closer they are, the more relevant your site page is to the searcher's query for your keyword. Avoid reciprocal linking with sites that have a low weight, or a questionable reputation or are different from yours in subject matter. As a part of their anti-spam measures, search engines can penalize your site's rankings for ignoring these pitfalls.
Theme
For spam-free and relevant results, search engines start evaluating sites as one page to find the main theme covering all pages of the site. Most major search engines have become theme-based.
Search engines extract and analyze words on all pages of a website to discover its theme. The more keywords found on your website that relate to the user's query, the more points you get for the theme. Therefore, if your Web business includes many products or services, try to find the theme that covers them all.
To analyze the theme of your site, the program follows links on the analyzed page and sees if there are keywords in the Body, titles, and descriptions of the linked pages.
Open Directory Project listing (dmoz.org)
The ODP (also known as DMOZ) is the largest human-edited directory on the Web. Many major search engines use the ODP data to provide their directory results. This works because sites put forward for inclusion in the ODP are reviewed by real people who care about the quality of their directory.
It is still a good for a website to be present in the ODP. For new sites, it is an excellent starting point, because Google regularly spiders the ODP to update its own directory based on the ODP listings, and if your site is included, you'll get a link that Google believes important enough to start off crawling your site.
As well as the weight of a link from the ODP, it would be even better if the site were listed in the most topic-specific category to make the link not only important, but also content-relevant.
Yahoo! Directory listing
This is similar to the ODP -- Google relationship. The Yahoo! directory is regularly crawled by the Yahoo! robots. A new site has a greater chance of being included faster in the Yahoo! search engine if there is a link to this site from the Yahoo! directory. If you get your site is listed within the Yahoo! category closest to your site theme, this particular link will help your site move up.
Total number of words (Density report)
This number tells you how many words there are in all page areas (e.g. TITLE, Meta Description and Meta Keywords) chosen for analysis. The more words, the better, however you should look through the density report and decide if the keywords and key phrases you'd like to rank high for have enough density, i.e. they are repeated enough times throughout this text. The bigger this total word count, the more times your key term combination has to be repeated across these page areas.
User agent
A user agent is the client application used with a particular network protocol; Web user agents range from web browsers to search engine crawlers ("spiders").When Internet users visit a website, a text string is generally sent to identify the user agent to the server. This forms part of the HTTP request, prefixed with User-agent: or User-Agent: and typically includes information such as the application name, version, host operating system, and language.
Search Engine Bot
Search engine bot is a type of web crawlers which collects web documents to generate and maintain index for the search engines.
Rank Details
'Rank details" shows your and your competitors' link popularity and traffic, using Google PR and Alexa Traffic Rank.
Google PageRank is the measure of a page’s importance in Google’s opinion. PR calculations are based on how many quality and relevant sites across the Web link to this page. The higher the PageRank of the referring page, the more weight this link has.
Alexa Traffic Rank is a combined measure of page views and users (reach). This information is gathered with the help of Alexa Toolbar used by millions of Web surfers. First, Alexa calculates the reach and number of page views for all sites on the Web on the daily basis. Then these two quantities are averaged over time.
Backlinks Theme
To determine your site rankings, search engines take into consideration theme relevance of those sites linking to you. If the linking sites have something in common with yours (keywords in the BODY, titles, descriptions of the linked pages, etc.), your website gets better chances to gain high positions for these keywords.
PR Statistics for linking sites
PR Statistics for linking sites is statistic information about the Page Rank of the pages linking to you. Statistics are presented both in numerical and percentage terms. The higher the PR of the referring site, the better chances your own Web page has to get high PR.
Page size matters because search engines limit size of a cached page. For example, Google will only cache a full page if the size of its HTML is less than 101 Kb (images and external scripts are not included). Yahoo! caches text of up to 500 Kb per page. This means if your HTML page is too large, search engines will not cache the full page, and only the top part of the text will be searchable.
Last modified
This attribute shows how old the document is. It is taken from the server response to HTTP request. You can see if your page has been updated lately.
Same color text and background
If the color of the text on a page is close to the background color, the text becomes almost invisible. As a rule, this technique is employed to populate a page with keywords without damaging its design. Since it is considered as spam by most search engines, we suggest that you do not try it. NOTE: If a text of the same color as the background is found on the analyzed page, hover cursor on the parameter value (in our case - Yes) to see a floating hint for the improper text and tag.
Tiny text
If a page uses Cascading Style Sheets and there are fonts smaller than 4 pixels, they are reported as tiny texts. Most search engines consider tiny texts as an abusive practice - this is why you should avoid using them. NOTE: If the instance of tiny text is found on the analyzed page, hover cursor on the parameter value (in our case - Yes) to see a floating hint for the improper text and tag.
Immediate keyword repeats
The same keyword repeated one after the other a few times, for example air tickets on-line, air tickets, air tickets, air tickets, air tickets in Hong Kong is a questionable trick. For this example, there will be three repetitions reported, because the keyword was placed three times in a row after it was used first. Such repetitions are considered as spam by most search engines.
Controls
If the page has HTML tags (HTML only, not other scripts) that create controls, it will be mentioned in the report. Try to avoid too many controls on your page, especially in the top area, since it may decrease your keyword prominence and result in low rankings.
Frames
Frames use is reported here. Not all search engines support frames, i.e. can follow from a frameset page to content frames and index texts. If your website consists of frames, and you cannot redesign it, you can solve this problem by putting the content of an optimized page with links to other pages into a HTML tag.
External and Internal JavaScript
If there is a Script tag with a link to a JavaScript external file on the page, it will be mentioned under 'External JavaScript'.
Embedded (internal) JavaScript representing the full content of the SCRIPT tag will be reported here as internal JavaScript use. Do not use too many embedded scripts on the page, because your keyword prominence will be reduced, and thus your page will be ranked lower on search engines. We advise putting the script in an external file or move it as close to the closing Body tag as possible.
External and Internal VBScript
If an external VB Script file is referenced from the page, it will be mentioned under 'External VBScript'.
Detected internal VBScript within the SCRIPT tag will be reported as Internal VBScript use. Please note that excessive use of scripts in the top area of the page dilute keyword prominence and therefore affect your rankings. Put the script in an external file or move it as close to the closing Body tag as possible.
File robots.txt allows spidering
Robots.txt is a text file placed in the root directory of a website to tell robots on how to spider the website. Only robots that comply with the Robots Exclusion Standard will read and obey the commands in this file. Robots.txt is often used to prevent robots from visiting some pages and subdirectories not intended for public use. However, if you want search engine robots to spider your site, there should not be disallowing commands included within this file for all or particular search engine robots.
area
Each HTML document should have a HEAD tag at the beginning of each document. The information contained inside the head tag (...) describes the document, but it doesn't show up on the page returned to the browser. The Title tag and meta tags are found inside the Head tag.
tag
Syntax: Web Page Title
An HTML tag within the Head tag is used to define the title of a Web page. The content of the Title tag is displayed by browsers on the Title bar located at the top of the browser window. Search engines use the Title tag to provide a link to the site matching the user's query. The text in the Title tag is one of the most important factors influencing search engine ranking algorithms. By populating your most important keywords in the Title tag, you dramatically increase the search engine ranking of the page for those keywords.
Stop Words
To save space and speed up searching, some search engines exclude common words from their index, therefore these words are ignored when searches are carried out.
'The', 'or', 'in', 'it' are examples of such words. These words are known as "stop words." To make your pages search engine-friendly, you should avoid using stop words in the most important areas of your page like title, meta tags, headings, alternative image attributes, anchor names, etc.
Besides, stop words have no contextual meaning - using them in short areas such as a title, headings, and anchor texts will reduce weight, prominence and the frequency of keywords.
Keyword frequency
Frequency is the number of times your keyword is used in the analyzed area of the page.
Example: If the page's first heading is 'Get the best XYZ services provided by XYZ Company', frequency of keyword 'XYZ' in the heading will be two. Frequency relates only to the exact matches of a keyword. Therefore, frequency of key phrase 'XYZ services' will be one, because as exact match, this keyword is used only once.
Search engines use frequency as a measure of keyword importance.
Search engines rate pages with more keywords as more relevant results, and score them higher. However, you should not use too many keywords, since most search engines will penalize you for this practice for being seen as an attempt to artificially inflate rankings.
Keyword weight (density)
Keyword weight is a measure of how often a keyword is found in a specific area of the Web page like a title, heading, anchor name, visible text, etc. Unlike keyword frequency, which is just a count, keyword weight is a ratio.
Keyword weight will depend on the type of keyword, that is if the keyword is a single word or phrase. If the keyword includes two or more words, for example, 'XYZ services', every word in the key phrase (i.e. both 'XYZ' and 'services') contributes to the weight ratio in the weight formula, and not as one keyword ('XYZ services').
Keyword weight is calculated as the number of words in the key phrase multiplied by frequency and divided by the total number of words (including the keyword).
Example: The title of a Web page is 'Get Best XYZ Services'. Keyword weight for 'XYZ services' is 2*1/4*100%=50%. If you reduce the number of words in the title by removing the word 'get', so the title becomes 'Best XYZ Services', than the keyword weight will be larger: 2*1/3*100%=67%. Finally, if you only keep 'XYZ Services' in the title, the keyword weight will become 100% -- 2*1/2*100%.
So, to increase the keyword weight, you should either add some more keywords or reduce the number of words in the page area. The proportion of the keywords to all words will become larger, so will the keyword weight.
Many search engines calculate keyword weight when they rank pages for a particular keyword. Normally, high keyword weight tell search engines that the keyword is extremely important in the text; however, a weight that is too high can make search engines suspect you of spamming and they will penalize your website's rankings.
Keyword Prominence
Prominence is another measure of keyword importance that relates to the proximity of a keyword to the beginning of the analyzed page area. Being the keyword that is used at the beginning of the Title, Heading, or on top of the visible text of the page is considered more important than other words. Prominence is a ratio that is calculated separately for each important page area such as a title, headings, visible text, anchor tags, etc.
HTML pages are written in a document-like fashion. The most important items of a document's visible text are placed at the top, and their importance is gradually reduced towards the bottom. This idea can be also applied to keyword prominence. Normally, the closer a keyword to the top of a page and to the beginning of a sentence, the higher its prominence is. However, search engines also check if the keyword is present in the middle and at the bottom of the page, so you should place some keywords there too.
The prominence formula takes the following factors into account:
1) Keyword positions in the area,
2) Number of words in the keyword, and
3) Total number of words in the area.
100% prominence is given to a keyword or keyphrase that appears at the beginning of the analyzed page area.
Example 1: Let's take the page title 'Daily horoscopes on your desktop' and analyze prominence of keyphrase 'daily horoscopes'. The title word order will be: 'Keyword1, keyword2, word3, word4, word5'. Prominence will be 100% here as the keyphrase is present at the beginning of the sentence.
The keyword/keyphrase in the middle of the analyzed area will have 50% prominence.
Example 2: The anchor name is 'Find here the daily horoscope for your sign'. The keyword prominence of the phrase 'daily horoscope' in this case will be 50% as the keyphrase is located in the middle of the sentence -- 'Word1, word2, word3, keyword4, keyword5, word6, word7, word8'.
As a keyword appears farther back in the area, its prominence will be counted from zero and it will depend on how close to the end it is. If the keyword appears at the end of the area, its prominence will be close to 0%. If the keyword appears at the beginning of the area and then is repeated in the middle or at the end, its prominence will be 100% because prominence of the fist used keyword prevails over the repeated keywords.
META Description
Syntax:
This is a Meta tag that provides a brief description of a Web page. It is important the description clearly describes the purpose of the page. The importance of the Description tag as an element of the ranking algorithm has decreased significantly over years, but there are still search engines that support this tag. They log descriptions of the indexed pages and often display them with the Title in their results.
The length of a displayed description varies per search engine. Therefore you should place the most important keywords at the beginning of the first sentence -- this will guarantee that both users and search engines will see the most important information about your site.
META Keywords
Syntax:
This is Meta tag that lists the words or phrases about the contents of the Web page. This tag provides some additional text for crawler-based search engines. However because of frequent attempts to abuse their system, most search engines ignore this tag. Please note that none of the major crawler-based search engines except Inktomi provide support for the Keywords Meta tag.
Similar to the description tag, there is a limit in the number of captured characters in Keywords meta tag. Ensure you've chosen keywords that are relevant to the content of your site. Avoid repetitions as search engines can penalize your rankings. Move the most important keywords to the beginning to increase their prominence.
META Refresh
Syntax:
This HTML META tag also belongs in the Head tag of your HTML page.
The META Refresh tag is often used as a way to redirect the viewer to another Web page or refresh the content of the viewed page after a specified number of seconds. The META Refresh tag is also sometimes used as a doorway page optimized for a certain search engine, which is accessed first by users, who then are redirected to the main website. Some search engines discourage the use of this META tag, because it is an opportunity for webmasters to spam search engines with similar pages that all lead to the same page. In addition, this also clutters the search engines databases with irrelevant and multiple versions of the same data. Try to avoid doorways and redirects altogether in your Web building.
META Robots
Syntax:
The robots instructions are normally placed in a robots.txt file that is uploaded to the root directory of a domain. However, if a webmaster does not have access to /robots.txt, then instructions can be placed in the Robots META tag. This tag tells the search engine robots whether a page should be indexed and included in the search engine database and its links followed.
The content of the robots meta tag is a comma separated list that may contain the following commands:
ALL also INDEX,FOLLOW -- there are no restrictions on indexing the page or following links; NONE also NOINDEX,NOFOLLOW -- robots must ignore the page; a combination of INDEX, FOLLOW, NOINDEX, NOFOLLOW -- if you want a search engine robot just to index a page but not to follow links, you should specify 'INDEX,NOFOLLOW', if you want it to follow links without indexing the page, you should instruct robots as 'NOINDEX,FOLLOW'.
The purpose of the check done by Web CEO is to ensure there are no commands that might prevent search engine robots from indexing a page and following links. For that reason, 'ALL' or 'INDEX, FOLLOW' are commands expected in this tag.
area
The body tag indentifies the beginning of the main section of your Web page, the main content area. The whole of the Web page is designed between the opening and closing body tag. (...) including all images, links, text, headings, paragraphs, and forms.
The recommendations on how to use keywords in the BODY tag are the same as in other important areas. Your primary keywords should be placed at the top of your body tag (first paragraph) and as close to the beginning of a sentence as possible. Do not forget to use them again in each paragraph. Keywords should not be repeated one after another. For search engines that check keyword presence at the bottom of the body tag, you should use your most important keywords within the last paragraph from the closing body tag.
Visible text
The content of the Body tag includes both visible and invisible text. The term 'Visible text' refers to the portion that is displayed by the browser. The visible text analyzed by Web CEO is all within the Body tag but exclude HTML Comments (invisible) and ALT Tags (partially visible).
Extra emphasis by search engines is put on keywords when you underline them or make them bold, thus helping higher rankings for these keywords.
First heading on the page (H1-H6)
Syntax:
Keyword in the Heading
,Keyword in the Heading
, etc.It is important the keyword is present in the very first heading tag on the page regardless of its type. If the keyword is also used as a first word, you will raise its prominence.
All headings
There are standard rules for the structure of HTML pages. They are written in a document-like fashion. In a document, you start with the title, then a major heading that usually describes the main purpose of the section. Subheadings highlight the key points of each subsection. Many search engines rank the words found in headings higher than the words found in the text of the document. Some search engines incorporate keywords by looking at all the heading tags on a page.
Links
Syntax: keyword
Anchor tags on the page can also have keyword-rich text as anchor names. This text can be important to some search engines and therefore also for the rankings of the destination pages. Create anchored links with keywords in them to link pages of your website.
Text in links including ALTs
Syntax:
) Images like buttons, banners, etc. may include Alt attributes as a text comment describing the graphic image. If this image has been used as a hyperlink, the Alt attribute is interpreted as a link text by some search engines, and the destination page will have a significant boost in rankings for the keyword in the Alt attribute. Use graphic links with keyword-rich Alts to link pages of your website.
ALT image attributes
Syntax:
Optimization of Alt image attributes gives you another opportunity to use keywords. It is advantageous if the page is designed with large graphics and very little text. Include the target keyword in at least the first three Alt attributes.
Comments
Syntax:
This tag lets webmasters write notes about the page code, which is only for their guidance and is invisible to the browser. Most search engines do not read the content of this tag, so Comments optimization will not be as helpful as Title optimization. The Comment tags should be populated with keywords only if the design of the Web page does not allow more efficient and search engine-friendly methods.
Keyword in URL
Having keyword in your domain name and / or folder names and file names increases your chances to gain top positions for these keywords. If you aren't a brand-oriented business, it is recommended that you purchase the domain name that contains your keyword. If your keyphrase consists of more than one keyword, the best way to separate them in the URL is with a hyphen "-":
www.my-keyphrase-here.com
If it seems impossible to get such a domain name, or your site is already well established over a keyword-poor domain, attempt to compensate it by using keywords in folder and file names of your site's file system on the server.
Link popularity
This is the number of links from other website pages to your page that search engines are aware of.
Each search engine only lists links embedded on the sites that are preindexed by that particular search engine. So, the presence of certain links in Google's index will not guarantee that Inktomi has also indexed the same sites. Therefore the number of links shown will be different from engine to engine.
In general, the more links that point to your page, the better your page will rank.
However, a large number of links is not the deciding factor that helps your site get to the top of the results pages -- the quality of those links is of greater importance. If a link to your site is placed on a page having very little importance that is this page itself is linked to only a few other pages or none, this kind of link will not improve a page's popularity. The links to your pages should be subject-relevant because theme-based search engines will check the parity of content between referring and referred pages. The closer they are, the more relevant your site page is to the searcher's query for your keyword. Avoid reciprocal linking with sites that have a low weight, or a questionable reputation or are different from yours in subject matter. As a part of their anti-spam measures, search engines can penalize your site's rankings for ignoring these pitfalls.
Theme
For spam-free and relevant results, search engines start evaluating sites as one page to find the main theme covering all pages of the site. Most major search engines have become theme-based.
Search engines extract and analyze words on all pages of a website to discover its theme. The more keywords found on your website that relate to the user's query, the more points you get for the theme. Therefore, if your Web business includes many products or services, try to find the theme that covers them all.
To analyze the theme of your site, the program follows links on the analyzed page and sees if there are keywords in the Body, titles, and descriptions of the linked pages.
Open Directory Project listing (dmoz.org)
The ODP (also known as DMOZ) is the largest human-edited directory on the Web. Many major search engines use the ODP data to provide their directory results. This works because sites put forward for inclusion in the ODP are reviewed by real people who care about the quality of their directory.
It is still a good for a website to be present in the ODP. For new sites, it is an excellent starting point, because Google regularly spiders the ODP to update its own directory based on the ODP listings, and if your site is included, you'll get a link that Google believes important enough to start off crawling your site.
As well as the weight of a link from the ODP, it would be even better if the site were listed in the most topic-specific category to make the link not only important, but also content-relevant.
Yahoo! Directory listing
This is similar to the ODP -- Google relationship. The Yahoo! directory is regularly crawled by the Yahoo! robots. A new site has a greater chance of being included faster in the Yahoo! search engine if there is a link to this site from the Yahoo! directory. If you get your site is listed within the Yahoo! category closest to your site theme, this particular link will help your site move up.
Total number of words (Density report)
This number tells you how many words there are in all page areas (e.g. TITLE, Meta Description and Meta Keywords) chosen for analysis. The more words, the better, however you should look through the density report and decide if the keywords and key phrases you'd like to rank high for have enough density, i.e. they are repeated enough times throughout this text. The bigger this total word count, the more times your key term combination has to be repeated across these page areas.
User agent
A user agent is the client application used with a particular network protocol; Web user agents range from web browsers to search engine crawlers ("spiders").When Internet users visit a website, a text string is generally sent to identify the user agent to the server. This forms part of the HTTP request, prefixed with User-agent: or User-Agent: and typically includes information such as the application name, version, host operating system, and language.
Search Engine Bot
Search engine bot is a type of web crawlers which collects web documents to generate and maintain index for the search engines.
Rank Details
'Rank details" shows your and your competitors' link popularity and traffic, using Google PR and Alexa Traffic Rank.
Google PageRank is the measure of a page’s importance in Google’s opinion. PR calculations are based on how many quality and relevant sites across the Web link to this page. The higher the PageRank of the referring page, the more weight this link has.
Alexa Traffic Rank is a combined measure of page views and users (reach). This information is gathered with the help of Alexa Toolbar used by millions of Web surfers. First, Alexa calculates the reach and number of page views for all sites on the Web on the daily basis. Then these two quantities are averaged over time.
Backlinks Theme
To determine your site rankings, search engines take into consideration theme relevance of those sites linking to you. If the linking sites have something in common with yours (keywords in the BODY, titles, descriptions of the linked pages, etc.), your website gets better chances to gain high positions for these keywords.
PR Statistics for linking sites
PR Statistics for linking sites is statistic information about the Page Rank of the pages linking to you. Statistics are presented both in numerical and percentage terms. The higher the PR of the referring site, the better chances your own Web page has to get high PR.
Saturday, April 2, 2011
XML Namespaces
Among the few robust markup languages designed, XML includes to be a language which can be used in various ways and for many different applications. However, with more and more usage of XML in many different platforms it has encountered with one problem that tends to occur with majority of problems in namespace. At such juncture, XML namespaces comes into picture. Now what are XML namespaces and what are its uses. XML Namespaces are methods and ideas which are used to avoid element name conflicts which tend to create problems. Thus they play a pivotal role in rendering uniquely named elements and attributes in an XML document.
Now how is the XML Namespaces defined, they are defined in a W3C recommendation. An XML instance may comprise of attribute or element names from more than one XML vocabulary. So with such case, if each vocabulary is given a namespace then the ambiguity between identically named elements or attributes can be resolved. A simple example can be if you consider an XML instance that contained references to a customer and an ordered product. Both the product element and the customer element could have a next generation id or in other words child element named id. So putting their references to these id elements can be confusing and perplexing, thus the need of placing them in with different namespace can avoid this confusion and thus remove the ambiguity.
Now what are these namespace called? These namespace are commonly known as uniform resource identifier which is usually denoted as URI. Generally, these URI chosen for the namespace of a given XML vocabulary defines a resource under the control of the designer or author or the organization defining the vocabulary, such as a URL for the author's Web server. However, the namespace specification does not require nor suggest that the namespace URI be used to retrieve information; it is simply treated by an XML parser as a string. For example, the document at http://www.w3.org/1999/xhtml itself does not contain any code. It simply describes the XHTML namespace to human readers. Using a URI (generally the links like "http://www.w3.org/1999/xhtml") to identify a namespace, rather than a simple string (such as "XHTML"), reduces the prospects of diverse namespaces using duplicate identifiers.
However, this very term of XML Namespace is quiet popular, and commonly used, the
W3C Recommendation refers to it as the namespace name. The specification is not entirely prescriptive about the precise rules for namespace names (as it does not explicitly say or define that parsers must reject documents where the namespace name is not a valid Uniform Resource Identifier), and many XML parsers allow any character string to be used. In version 1.1 of the reference, the namespace name becomes an Internationalized Resource Identifier, which licenses the use of non-ASCII characters that in practice were already accepted by nearly all XML software. The term namespace URI persists, however, not only in popular usage but also in many other stipulations from W3C and elsewhere.
After the publication of the Namespaces recommendation, we saw an extensive and intensive debate about how a relative URI should be used and handled, with some arguing that it should simply be treated as a character string, and others argue that it should be turned into an absolute URI by resolving it against the base URI of the document. The result of the debate was a ruling from W3C that relative URIs were deprecated to the masses.
The use of URIs taking the form of URLs in the http format (such as http://www.w3.org/1999/xhtml) is popular, despite the absence of any formal relationship with the HTTP protocol. The Namespaces specification does not say what should happen or work if such a URL comes with dereferences which means, if the software attempts to retrieve a document from this location. One method or convention adopted by some users is to place a RDDL document at the location. So in other words generally speaking, the users should assume that the namespace URI is simply a name, not the address of a document on the web.
After all the above discussion about the XML namespace, the question arises is to how actually this markup language is used or applied. XML namespaces is a special type of reserved XML attribute that you place in an XML tag. The reserved attribute is actually more like a prefix that you attach to any namespace you create. This attribute prefix is "XMLNS:", which stands for XML namespace. The colon is used to separate the prefix from your namespace that you are creating. The following are the methods of writing XML namespace.
XML Code:
Welcome to my Health Resource
6ft
155 lbs
So by using a XML Namespace you can actually avert all the issues related to attribute naming and the overlapping problem. So don’t feel inquisitive, just feel free to check them out the W3C's Namespace Document for a very in-depth look at XML namespaces and enjoy hassle free applications.
Now how is the XML Namespaces defined, they are defined in a W3C recommendation. An XML instance may comprise of attribute or element names from more than one XML vocabulary. So with such case, if each vocabulary is given a namespace then the ambiguity between identically named elements or attributes can be resolved. A simple example can be if you consider an XML instance that contained references to a customer and an ordered product. Both the product element and the customer element could have a next generation id or in other words child element named id. So putting their references to these id elements can be confusing and perplexing, thus the need of placing them in with different namespace can avoid this confusion and thus remove the ambiguity.Now what are these namespace called? These namespace are commonly known as uniform resource identifier which is usually denoted as URI. Generally, these URI chosen for the namespace of a given XML vocabulary defines a resource under the control of the designer or author or the organization defining the vocabulary, such as a URL for the author's Web server. However, the namespace specification does not require nor suggest that the namespace URI be used to retrieve information; it is simply treated by an XML parser as a string. For example, the document at http://www.w3.org/1999/xhtml itself does not contain any code. It simply describes the XHTML namespace to human readers. Using a URI (generally the links like "http://www.w3.org/1999/xhtml") to identify a namespace, rather than a simple string (such as "XHTML"), reduces the prospects of diverse namespaces using duplicate identifiers.
However, this very term of XML Namespace is quiet popular, and commonly used, the
W3C Recommendation refers to it as the namespace name. The specification is not entirely prescriptive about the precise rules for namespace names (as it does not explicitly say or define that parsers must reject documents where the namespace name is not a valid Uniform Resource Identifier), and many XML parsers allow any character string to be used. In version 1.1 of the reference, the namespace name becomes an Internationalized Resource Identifier, which licenses the use of non-ASCII characters that in practice were already accepted by nearly all XML software. The term namespace URI persists, however, not only in popular usage but also in many other stipulations from W3C and elsewhere.After the publication of the Namespaces recommendation, we saw an extensive and intensive debate about how a relative URI should be used and handled, with some arguing that it should simply be treated as a character string, and others argue that it should be turned into an absolute URI by resolving it against the base URI of the document. The result of the debate was a ruling from W3C that relative URIs were deprecated to the masses.
The use of URIs taking the form of URLs in the http format (such as http://www.w3.org/1999/xhtml) is popular, despite the absence of any formal relationship with the HTTP protocol. The Namespaces specification does not say what should happen or work if such a URL comes with dereferences which means, if the software attempts to retrieve a document from this location. One method or convention adopted by some users is to place a RDDL document at the location. So in other words generally speaking, the users should assume that the namespace URI is simply a name, not the address of a document on the web.
After all the above discussion about the XML namespace, the question arises is to how actually this markup language is used or applied. XML namespaces is a special type of reserved XML attribute that you place in an XML tag. The reserved attribute is actually more like a prefix that you attach to any namespace you create. This attribute prefix is "XMLNS:", which stands for XML namespace. The colon is used to separate the prefix from your namespace that you are creating. The following are the methods of writing XML namespace.
XML Code:
Welcome to my Health Resource
6ft
155 lbs
So by using a XML Namespace you can actually avert all the issues related to attribute naming and the overlapping problem. So don’t feel inquisitive, just feel free to check them out the W3C's Namespace Document for a very in-depth look at XML namespaces and enjoy hassle free applications.
Wednesday, May 5, 2010
How to Get Fast Your Website Indexed in Google Search Engine
It can be very frustrating waitin
g for your site to appear in the Google search engine results. Luckily for you, there are a few things that you can do to speed up the process. By following these methods, I usually have might sites indexed and appearing in search results within 48 hours.
Before taking action, you should first ensure that your website is optimized and search engine friendly. Make sure the code is clean and correct, you can run your HTML through a validation tool to check this. Also make sure that you have linked every page together so the search engines can easily crawl through every page on your website. Its also advisable to ensure that you have spell checked and proof read your content, and everything is polished and complete, particularly taking care to make sure all the links are working and none are broken. Once you have done this, you are ready to take action.
The first thing you should do after uploading your website is to social bookmark your URL with a few of the top social bookmarking sites. I usually use five different sites. Because these social bookmarking sites are so large, and are constantly updated with new content, the search engines bots crawl them regularly. It will only take a matter of minutes before your link is found, and the bots crawl your website too.
After I have social bookmarked my URL, I will make a few posts to well known popular forums, with my link in the signature. Just one post on two or three different forums is enough. Make sure that they are well established, frequently updated forums, so you can be sure that the search engine crawlers visit the site regularly. Again, it should take less than an hour for your link to be found and for the search engine crawlers to visit your page.
The next stage is to submit an article to a well known article directory, search engines are regularly crawling through the new pages. Your article with a link back to your new site will be found very quickly, and again your site will be crawled also.
The final part of my strategy is to post a few comments on some popular blogs. Ideally you are looking for blogs that have been established for a few years, are updated daily with new content, and have a high number of visitors. Leaving your link in with a blog comment will again send the search engine crawlers your way.
By combining these methods, you are creating a powerful system to ensure that your web pages are crawled thoroughly, and that your site is indexed fast. The sooner your site is indexed, the sooner you will start receiving free organic search engine traffic.
g for your site to appear in the Google search engine results. Luckily for you, there are a few things that you can do to speed up the process. By following these methods, I usually have might sites indexed and appearing in search results within 48 hours.Before taking action, you should first ensure that your website is optimized and search engine friendly. Make sure the code is clean and correct, you can run your HTML through a validation tool to check this. Also make sure that you have linked every page together so the search engines can easily crawl through every page on your website. Its also advisable to ensure that you have spell checked and proof read your content, and everything is polished and complete, particularly taking care to make sure all the links are working and none are broken. Once you have done this, you are ready to take action.
The first thing you should do after uploading your website is to social bookmark your URL with a few of the top social bookmarking sites. I usually use five different sites. Because these social bookmarking sites are so large, and are constantly updated with new content, the search engines bots crawl them regularly. It will only take a matter of minutes before your link is found, and the bots crawl your website too.
After I have social bookmarked my URL, I will make a few posts to well known popular forums, with my link in the signature. Just one post on two or three different forums is enough. Make sure that they are well established, frequently updated forums, so you can be sure that the search engine crawlers visit the site regularly. Again, it should take less than an hour for your link to be found and for the search engine crawlers to visit your page.
The next stage is to submit an article to a well known article directory, search engines are regularly crawling through the new pages. Your article with a link back to your new site will be found very quickly, and again your site will be crawled also.
The final part of my strategy is to post a few comments on some popular blogs. Ideally you are looking for blogs that have been established for a few years, are updated daily with new content, and have a high number of visitors. Leaving your link in with a blog comment will again send the search engine crawlers your way.
By combining these methods, you are creating a powerful system to ensure that your web pages are crawled thoroughly, and that your site is indexed fast. The sooner your site is indexed, the sooner you will start receiving free organic search engine traffic.
Saturday, April 17, 2010
SEO and Google Tips for Writing Meta Keywords Tag:
The Meta keywords tag is placed within tags just before the tag of the HTML in the Webpage. Major search engines including Yahoo, Google recommend the use of the Meta keywords tag. Meta keywords tag consist the list f important keywords that the search engine spiders or crawlers or bots can read and relate to the webpage. Pick up the most important keywords for inclusion in the Meta keywords t
ag. Separate the keywords in the Meta keywords tag with commas. Make sure that the keywords used in the Meta keywords tag are the same keywords used within the webpage. Never use any trademarks as keywords in the Meta keywords tag, trademarks are protected by law and should not be used without permission even within the Meta tags which are invisible to the visitors.
ag. Separate the keywords in the Meta keywords tag with commas. Make sure that the keywords used in the Meta keywords tag are the same keywords used within the webpage. Never use any trademarks as keywords in the Meta keywords tag, trademarks are protected by law and should not be used without permission even within the Meta tags which are invisible to the visitors.How to Write Meta Keywords Tag:
- Meta keywords are two types, primary keywords and secondary keywords.
- Primary Keywords means related to header of the content and secondary keywords means related keywords to the primary keyword
- Primary keyword fallows the secondary keywords. Example given below: Meta keywords tag, Meta keywords, seo Meta keywords tag, Google Meta keywords tag and etc.
- When you are writing the keywords in the Meta tags it should contain maximum of 30 keywords or 180 characters.
- Use the Keywords to increases the traffic of your web site. Identify and use those keywords in the content which is typed by the users in the search engines search bar.
- Understand your users concerns by analyzing the keywords that they are using.
- Using Keywords tools like Inventory overture and Google Adwords and Google suggest useful to know the keywords density like Inventory overture provides information on how many times the keyword is used by the users in a month.
- Google Adwords provides information on C.P.C (Cost per Click) and related keywords.
- Google Suggest provides information on visitors uses keywords and the competitors list for those particular keywords.
SEO and Google Tips for Writing Meta Keywords Tag:
- Each keyword should not be repeat more then 3 times in the Meta keywords tag.
- If you want to rank for a particular keyword like keywords, for this keyword there are more competitors in the web site so over come this competitors you have to use the 2 or 3 words keywords in the Meta Tags. Like Meta keywords tag.
- If you want to rank for a particular keyword like keywords, for this keyword there are more competitors in the web site so over come this competitors you have to use the 2 or 3 words keywords in the Meta Tags. Like Meta keywords tag.
How to Make the Best Title Tag Possible
- Brand your traffic
Use the title of your site or brand at the beginning or end of every title tag to help searchers know where they're going and to increase return visits. If you're struggling to find justification for this component, think of all the ad studies showing that consumers are willing to pay more for a "brand name" product than an off-brand or store brand item of the same type - apply this logic to the SERPs and you'll find that users will go further down the rankings to click on a "trusted" brand. - Limit length to 65 characters (including spaces) or less
There's no reason to cut off the last word and have it replaced with a "..." Note that the engines have fluctuated recently and Google, in particular, is now supporting up to 70 characters in some cases. - Incorporate keyword phrases
This one may seem obvious, but it's critical that whatever your keyword research shows as being the most valuable for capturing searches gets prominently included in your title tag. It doesn't have to be the first words, but it should be the semantic and logical center of attention. - Target longer phrases if they're relevant
When choosing what keywords to include in a title tag, I often like to use as many as are completely relevant to the page at hand, while remaining accurate and descriptive. Thus, it can be much more valuable to have a title tag like "Blogspot | Google Seo Rules with Algorithm" rather than simply "Blogspot | Google Seo Rules" - including those additional terms that are both relevant to the page and receive significant search traffic can bolster your page's value. However, if you have a separate landing page for "Skiing accessories" than for "equipment," then you shouldn't include one term in the other's title - you'll be cannibalizing your rankings by forcing the engines to choose which page on your site is more relevant. - Use a divider
When splitting up the brand from the descriptive, I like to use the "|" symbol (aka the pipe bar). Others choose the arrow ">" or hyphen "-" and both work well. At times, however, I've found it useful to use the arrow or hyphen inside a title tag, as with a title like "blogspot | Articles > Keyword Research - A Beginner's Guide" hence my love of the pipe bar.
Wednesday, January 20, 2010
when you create html choose right keywords
Choosing the right keywords to base your site optimization around is an important first step. General or generic keywords are usually not the best approach, and sometimes it's better to be a little more specific and focus on niche keywords relating to your product or service.
For example, let's talk about www.devedit.com -- DevEdit is our WYSIWYG HTML editing component that drops into browser-based applications.
The problem is, there are a LOT of WYSIWYG HTML editors, but how can we get DevEdit to appear in Google's top 10 rankings? Well, let's see. Trying to optimize for the keyword "HTML" alone would be a tough task, as it's too general. There are HTML editors, HTML tutorials, HTML articles, etc.
We need to be more specific, which means:
For example, if you're optimizing for a web development site and you're located in Sydney, Australia, use keywords such as "web development Sydney" or "web development services Australia".
To find out how many websites are competing with your keywords -- either intentionally or not -- simply do a search on Google and note down how many results are returned. In our case, for "online html editor", we're competing with 9,080,000 sites. The more sites that are competing for your keywords, the harder it will be to get on the front page.
Alternatively, to get a rough indication of how many people are actually searching for the keywords you want to optimize your site for, use the Overture search suggestion tool. It's not exact, and doesn't measure Google searches, but it does give a very good estimate.
The Overture search suggestion tool will also provide you with a list of similar keywords, based on the keywords you enter. This can be a great way to find other keywords to optimize your site for.
As a rough guideline, try to optimize every page on your site for a different search phrase. Each search phrase should contain 2 to 3 highly targeted keywords.
For example, let's talk about www.devedit.com -- DevEdit is our WYSIWYG HTML editing component that drops into browser-based applications.
The problem is, there are a LOT of WYSIWYG HTML editors, but how can we get DevEdit to appear in Google's top 10 rankings? Well, let's see. Trying to optimize for the keyword "HTML" alone would be a tough task, as it's too general. There are HTML editors, HTML tutorials, HTML articles, etc.
We need to be more specific, which means:
- Targeting a more suitable market that is looking for a content editing solution
- Competing with fewer websites targeting the same keywords
- Optimizing for keywords that people actually use when performing searches
For example, if you're optimizing for a web development site and you're located in Sydney, Australia, use keywords such as "web development Sydney" or "web development services Australia".
To find out how many websites are competing with your keywords -- either intentionally or not -- simply do a search on Google and note down how many results are returned. In our case, for "online html editor", we're competing with 9,080,000 sites. The more sites that are competing for your keywords, the harder it will be to get on the front page.
Alternatively, to get a rough indication of how many people are actually searching for the keywords you want to optimize your site for, use the Overture search suggestion tool. It's not exact, and doesn't measure Google searches, but it does give a very good estimate.
The Overture search suggestion tool will also provide you with a list of similar keywords, based on the keywords you enter. This can be a great way to find other keywords to optimize your site for.
As a rough guideline, try to optimize every page on your site for a different search phrase. Each search phrase should contain 2 to 3 highly targeted keywords.
Tuesday, December 1, 2009
Three Most Important Tricks for Google SEO
There are many ways to help get your site higher in the search engine results, but perhaps 3 of the most overlooked are 3 of the easiest.
1. The Alt Attribute
There's really nothing special about the Alt attribute other than it gives you a great opportunity to place another reference to those targeted keywords on your page.The Alt attribute does not function on it's own; it is contained within the HTML ![]()
tag. The idea behind the Alt attribute is that when the image does not display, the information in the Alt attribute will be displayed in it's place. With most web browsers, the Alt text (as the actual text within the Alt attribute is called) is displayed when the image is hovered over with the mouse. Visually impaired web surfers will also be served the Alt text in their readers.
Acceptable Usage of the Alt Attribute for SEO
The Alt attribute can help your website to gain rank in the search engines, but it can also hurt your site if you abuse it. The following examples are some unacceptable Alt text implementations:
Besides risking a penalty for keyword stuffing, using alt text like the examples above just plain look bad and can detract from your online reputation.The following does not work if you are using FireFox as FireFox does not show Alt text or images that fail to load.Hover over the picture below to see how bad this looks to site visitors.Hover over the image and if you are not using FireFox you would see the alt text laundry list of keywords.
It looks even worse when the picture fails to load.
You should see either the alt text alone, or the symbol for a broken picture along with the alt text.
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